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VAARA is a London-based studio that creates contemporary collections made to move. It seeks to transcend the traditional ideas of athleisure, through a meticulous commitment to craft and excellence.

Rooted in the principle that good design can be both functional and refined. VAARA pieces are effortlessly hardworking – often unisex, always unique, and utterly committed to individuals who demand lasting value in their products.

Each seasonal collection is designed and curated through a multidisciplinary lens that covers apparel, footwear and accessories.

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