Next Generation Activewear, founded by Tatiana Korsakova
VAARA is a London-based activewear label built on a philosophy of exceptional European craftsmanship and timeless design. Our pieces are made to inspire movement while effortlessly transitioning from the studio to life beyond. We set a new benchmark in the world of wellness with activewear that is elegant and sophisticated while uncompromising on performance.
Today our founder Tatiana continues to evolve VAARA for a new generation of active women who truly care about quality, authenticity and the impact of their choices on the planet. Women who want to integrate self-care sustainably into their every day while not compromising on looking good, feeling good and expressing themselves freely.
We are committed to exploring the potential of fabrics and technical design to underpin wellness in new, considered ways; caring for our bodies and our skin, refining silhouettes while providing superior, enduring support, comfort and style.
Made in Europe
Every detail in the making of VAARA activewear is carefully considered, from the designs themselves, to the entire sourcing and production chain. We source our fabrics and yarns from independent mills and suppliers throughout Europe, where the most premium, sustainable and advanced production practices are found. And we manufacture exclusively in Europe — in small, family-run workshops across Portugal and Italy, where craft, people and planet are all highly valued.
Skin-kind Fabrics
Working closely with our European mill partners to push material innovation into the future — we explore the limits of softness, opacity, lightness and support while embedding beauty science and skin-kind functionality in our fabrics.
VAARA fabrics are knitted from the highest grades of yarns available in France, Italy, Portugal and Turkey. We select exceptional performance fabrics for our activewear and super-soft organic cottons, merino wools and mineral-rich SeaCell for our wellness essentials. We are committed to developing fabrics that are ever more functional, sustainable and kind to skin, while carefully considering environmental impact at every stage.
Responsible Craft
The very act of making new clothing impacts the environment. Our commitment to timeless design and uncompromising European quality is our stand against product churn — we create investment pieces to be worn and washed season after season.
We craft our collections in limited batches and never mass-produce. By keeping our sourcing and production close to home, we are able to maintain exceptional quality while minimising our carbon footprint. As technology advances, we continue to renew our practices to keep advancing towards zero impact.
